Yes, it’s a destination in itself! This article sheds some more light on the unique architecture: http://modernistarchitecture.blogspot.com/2016/07/neutras-br...

If you do plan on coming out, I suggest making a full day out of it by also visiting the Huntington Beach pier (PCH & Main Street) or the newer Pacific City (PCH & 1st). The area becomes a real scene during the summer, and becomes insane during the US Open (late July).