Was society really conned with Facebook? I can understand if you are talking about MySpace, but it was very obvious what Facebook's monetization model was going to be ever since they opened up globally. This is why I never signed up and was confused when so many people freely joined and gave up all of that information.

The other part is that if Facebook doesn't monetize things in a rather shady manner then we probably wouldn't have Facebook at this point or it would be operating at a loss like many of the other social media sites, eg reddit.