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A comment on Barry Diller's Search for the Future (1993).

Re:Barry Diller's Search for the Future (1993) by erikbe on Saturday January 26, 2019 @02:17AM (#19005276)
What's interesting is that the same thing Diller attempted at QVC/Home Shopping Network is being done again my publishers are attempting to combine content with commerce.

And it will fail for the same reasons: https://fiveeasypieces.substack.com/p/five-easy-pieces-telev...

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Re:Barry Diller's Search for the Future (1993) by iamben on Saturday January 26, 2019 @05:02AM (#19005668)
That article is a little short or exactly where the combining is failing. Can you elaborate?

I'd probably argue that if you're not a massively established shopping portal that content (either to drive relevant traffic or as, essentially, a long-form sales pitch) is absolutely the best way to get sales. If you're not running ads pretty much anything that's going to rank or go viral is content rather than commerce.

Or am I missing something?

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