The outdoor clothing market has a slightly weird dynamic. The features that make a garment suitable for use in extreme conditions tend to make them unappealing to casual users. Conversely, outdoor brands need to maintain some semblance of credibility, which is jeopardised if they exclusively make clothes for dog walkers.

There are a lot of fantastic clothing brands and products that are largely unknown to the general public, and a lot of really mediocre garments being sold by big-name brands. Many sponsored mountaineers and climbers wear brand X clothes because they're good, but have them embroidered with brand Y's logo because they pay the bills. Certain brands are known for using very discreet logos on their garments, because they don't want to cause trouble for people with endorsement deals for other brands.

Canada Goose jackets are reasonably well made, but they're fashion items and priced accordingly. The Snow Mountain and PBI Expedition parkas are decent enough garments for arctic use, but they're overkill for normal use. Rab, Montane or Marmot will sell you a jacket of equal or better quality for less than half the price.