I’m not familiar with the SF cost of living, but Nerd Wallet says a 2 bedroom apartment is about $4k per month. I figured $7k is more accurate so I’ll assume $96k in rent per year.
$300k is roughly taxed at 75k for an individual with no exemptions and standard deduction. That leaves $225k of actual cash to spend or save.
Ok, so after rent and taxes we’re at about $129k. I see cost of living for food and transportation is higher than Texas, but I bet you also drive less. Does that fancy tech company provide meals once per day or more? I bet they do. So, you have $125k left to spend on food, transportation, bills, entertainment, and invest.
If you invest 20% of your gross income - $60k - you’re still left with $65k to spend on those things. That’s $5400 per month or so. I’d bet that buys a lot of $15 coffees and $30 lunches. Or hookers and cocaine, if that’s what you’re into.
Everything is more expensive. Insurance is more expensive. Gas is more expensive. Movies, ubers, doctors, groceries, sales tax, you name it.
While that leftover $77k isn't exactly hand-to-mouth poor by any stretch, compare it to some other state -- what is a fairly decent middle-class family wage in the Valley is a truly bonkers amount of money almost anywhere else in the US (or world, probably)
If someone’s struggling (EDIT: just comfortable) with $300k I don’t know what to tell ya.
I haven't been to a movie in at least 4 years, so I don't really add things like that into my budgeting. Everything else.. sure, it's more expensive, but some of it is only 30-50% more expensive, and $300k is easily double the salary one would receive in most other states.
S/He replied that it's not what you're doing, it's where you're doing it.
It's why judging on these income bands makes no sense. $300k household income with kids is comfortable but not rich in SV, but you'd be living like royalty in most of the rest of the US.