> Etsy got the niche and handmade stuff, Alibaba and Aliexpress got the cheap Chinese stuff outside of Amazon

In my previous searches of Etsy so many of the results were comprised of cheap (originally), mass-produced products masquerading as 'hand-made'. Peppered among them are actual hand-made or vintage goods but I'm not sure if Etsy was intending to address such listings, though things may have changed from when I stopped browsing (a couple years ago).