Vain seems like an appropriate word to use, when interpretated as "producing no result; useless"
That is, after all, the end result of many of Google's attempts at dominating a space. Their love of shutting services down will likely make further future dominations of new fields even harder.
Isn't that how everyone innovates?
(FWIW: you meant "vain", I think, but that doesn't seem like the right word either. Maybe "arrogant" was the spin you wanted?)