Re:Companies Manipulate Glassdoor by Inflating Rankings and ...
by chii on Tuesday January 22, 2019 @09:10PM
(#18975051)
It doesn't have to be paid to write - but you have to pay to view the reviews just like you'd have to pay to read a magazine.
As far as I know Consumer Reports is the only one that does this still. Consumer Reports is a nonprofit, and they're run like a media company. Their staff research and write the content, pretty well!
I don't think this would work for user-generated content -- who would pay to be able to write an anonymous review?
I do think user-generated content is necessary for job reviews; you can't buy the experience of being an employee off the shelf and subject it to objective tests, like with technology products.