Whoa, that's new! Even as of a couple years ago, all their HDMI cables cost a good 5x what was reasonable.

I was going to note that $10 for a 4 foot cable, while fairly reasonable, still isn't a great price. But, there's also this[1] one, which is $7, supports 4K, and is 6 feet long. And, both of these are cables are actually available at my local store for immediate pickup.

[1] https://www.bestbuy.com/site/dynex-6-4k-ultra-hd-hdmi-cable-...