I guess people act in that information differently. When I saw 3 of the 8 ‘most helpful reviews’ complain about quality, my next step was to look elsewhere. It turns out that a specialty tea shop—and the grocery store around the corner-both sell it, so that’s where I’d go.

For me, the $15 isn’t itself a big risk, but since my spouse is so reluctant to throw out food that I’d be stuck with lousy tea for months.