True and not true. Facebook, YouTube and Twitter make their money from advertisements. Netflix gets paid directly by the consumer. It's not obvious to me that it's in Netflix best interest to optimize the same metric as companies that rely on advertising revenue. If Twitter was paid, I'd already unsubscribed several times because I occasionally will try to "get off Twitter". It's a wasteful, unproductive time sink that makes unhappy in top of it. That's why I uninstalled the Twitter app. Now Twitter on occasion pulls me back in because I can just go to their website. Netflix to me is a totally different beast. I feel many interactions I have with the platform are feeling more like a time sink. The interface feels increasingly optimize for wasting my time. It gets harder to distinguish shows I've already looked at from ones I haven't. They suggestions are more unreliable than ever. It's downright impossible now to decide at what point the obviously is nothing left on the platform I want to watch. In addition to the UI more and more of their content feels like generic, insightful material to keep you got to the screen. Not sure when that changed. I think it happened in tandem with Netflix being less about movies and more about tv shows. Not to mention the DVD to streaming move.

The more Netflix wastes my time like Twitter or YouTube the more likely I am to clean it from my life. Those services do not spark joy they just waste my limited time. No real reason Netflix cannot do better than them and treat me with dignity and respect, like a real customer and not like the product because in fact I'm not their product.