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Re:European Union has canceled McDonald’s trademark for Big ... by tlamponi on Sunday January 20, 2019 @02:43AM (#18951740)
They "show me that you use it" wasn't only for bigmac, it was also for trademarks they did not used but:

> "trademark bullying; registering brand names... which are simply stored away in a war chest to use against future competitors".

https://www.independent.ie/business/irish/its-like-connacht-...

Re:European Union has canceled McDonald’s trademark for Big ... by sjwright on Sunday January 20, 2019 @04:38AM (#18952185)
That's right, but here we're talking about the trademark for Big Mac. I'm pretty sure they're using that one.