No, I'm actually telling you why people buy antiquated devices like wristwatches. Or air cooled porsches. Or wooden sailing vessels. Or nice shoes (alden has a marketing budget of approximately zero). Some people really like craftsmanship rather than mass-produced utilitarian disposable garbage! Just because Glashutte Original is owned by swatch doesn't mean a heck of a lot; it used to be owned by the East German government. Still the same creative small company with a dedication to craftsmanship and tradition (admittedly it sucked under communism), rather than a trillion dollar company with a dedication to vacuuming up as much of your dollars as possible on the backs of slave labor.

FWIIW, as I said above: I do not buy watches from the "big" conglomorates (which, all together, are smaller than the ipad market). But I am glad they exist.

BTW I have a pocket watch which has been in my family since 1882. Try that with an apple watch and let me know how it goes.