> On the flip side, if Apple isn't crushing everybody else, it's because they misunderstood typical users and thought they wanted a tiny phone on the wrist, rather than a watch.

They understood their target demographic perfectly, and are making a product for them.

They "misunderstood typical users" so badly, apparently, that they sold more watches than the entire Swiss watch industry combined. I wish I could misunderstand my typical users as bad as Apple does.