I think apple is still not there

* You have to identify yourself and log in to use an apple product.

* Apple products contact apple continuously, along with akamai and others (cdns are the cookies you cannot disable)

* You cannot firewall apps, they can always access the network.

* Apps can run in various ways without you realizing it, during installation, notifications, deep links, etc...

* Apple piggybacks services you do not want on the back of legitimate services:

- turning on bluetooth will also enable ibeacon tracking services, and your device can become a beacon.

- turning on wifi will also collect data for crowdsourced location information

- your device will auto-connect to various wifi services out of the box.

- pasting a web link in mail, imessage, etc will look it up, and following it is shared with apps using deep linking.

I do think Tim Cook is right about something, only legislation can slow things down (it will never stop things, because the bills will be compromised on before they become law).

I also think Apple could still change their behavior. Let people turn things off. Even the "anonymous" data/analytics apple collects. Even the network.

I think many legitimate companies over-collect data out of fear of not having enough information. It's the mindset - if I allow people to opt-out, we will get no information to understand things or make decisions with or provice services. Beginner leader mistake - you don't need perfect information.

I think with trust comes unfettered commerce.