> On the flip side, if Apple isn't crushing everybody else, it's because they misunderstood typical users and thought they wanted a tiny phone on the wrist, rather than a watch.

I think Apple didn't really have a strong focus in their original vision for Apple Watch, and threw stuff on the wall to see what would stick; the same was true for users who expected an iPhone on their wrist. However, it quickly became clear what Apple Watch was good for and what it didn't do well, so, recognizing that, Apple Watch has started selling quite well.