In my opinion, a round screen on a smart watch is the ultimate skeuomorphism: sticking with a certain shape that is utterly impractical for most applications, just because mechanical counterparts are that shape.

Can't help wondering what the overlap is between round smart watch screen fanciers and people who slagged Apple for its past skeuomorphic excesses and dismiss their products as "fashion statements".

[I work for Apple, but not on the Watch or as a spokesperson].