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Re:Google is buying Fossil’s smartwatch tech for $40M by wvenable on Thursday January 17, 2019 @04:31PM (#18934843)
> Is there any UX/design/functional reason to have a round watch face on a smartwatch?

The circular functional bezel on a Gear S3 is nice bit of physical interface. It's primarily how I interface with my smartwatch.

Honestly, you're never going to get much utility out of a smartwatch. So aesthetics is the primary function of the device and round watches do tend to look better.

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