But when a good part of your company involves marketing, blogging, content marketing, qualifying leads, talking to potential customers, supporting customers, dealing with advertising, going to conferences (where your target customer is,) that’s a huge amount of “non-technical” work that has to get done. Many technical founders consider a non-technical founder as somehow “less important” that the tech, but it’s definitely is the opposite. All the great tech in the world doesn’t mean jack if you can’t sell it.