Using an anonymous woman's chest makes the objectification even more egregious.
Women in tech fight an uphill battle to be recognized for their accomplishments and not just their gender identity. For the author to say that a media mainstay (Wired) in the tech arena should be trying to fight that imbalance instead of aggravating it is justifiable and welcome.
What are people supposed to do? Invent important women in the tech industry out of thin air? The important women make a name for themselves, and I'd argue that the good ones have it better since it's easier to be acknowledge as an important contributor as a woman, since there are so little of them. I'm sure a great developer probably has a harder time getting some exposure, than a women at the same level (a great woman developer, a woman that's just like 90% of them won't get noticed, and neither will the men) and with the same opportunities.
In my experience, great female developers are always a big deal. Everybody loves them, and they get more exposure than their peers at the same level. The one's that complain are the one's in the trenches complaining on why they have to share a bathroom.
Is this really true? To me it seems pretty easy for a woman to get press. Consider, for example, indinero. It was founded by Jessica Mah and some other dude who gets no press. See also Leah Culver, who can barely code and yet is considered a tech icon.
I think it's extremely hard for people not to project their own thoughts and background of abuse (mostly perceived, but also otherwise) on simple things like a picture, a work of art, or a book, while simultaneously invalidating the context it appears in.
Why, I'll never figure out.
I guess I should, as a caveat, mention that I'm very sex positive and not entirely straight. But I personally believe that bodies aren't obscene, no matter what context they're in. Even if that context is an attention-getting cover on tissue engineering.
Trust me, that's a pretty good use of boobies.