Proper news sources don't sell the news. They sell trust, my trust in them. BBC.co.uk/news isn't my first bookmark on every device because they entertain me. It is there because I trust that anything appearing on that website has been deemed important by a group of professionals. I don't want to read popular news. I certainly do not trust Facebook/Google/Apple to curate anything beyond funny cat vids.

BBC does include the occasional fun story of little real news value (ie the pet raccoon who got into the pot brownies) but this liberty is taken seriously. It never detracts from the real news articles.