The same is true for all other Atlassian products.
https://www.atlassian.com/software/jira/pricing?tab=self-man...
The next tier is 25 users for $2500. So it went from $1 per user to $100 per user.
JIRA is, by its nature, a multi-user software. The $10 for 10 users is clearly engineered to get small teams to commit to using it and then squeeze them when they grow.
That is a reasonable strategy for what is a product for companies i.e. enterprise software.
It wouldn't work for a product that is primarily for people who are paying from their own pocket, like, I assume, everyone here that expressed the want for a self-hosted version.
Notion is a hierarchical note-taker/wiki with some additional features like simple databases, task lists etc.
They are not the same kind of software.
Also, you can link notion pages. They have a block element that is a link to another page and for inline links you can use the regular link (each notion page has its unique, stable url).