> While Apple, Amazon, Disney, et al are throwing massive amounts of capital trying to capture a slice of the streaming service market, they appear to have missed signs of cultural change which will likely cause that market to stagnate over the coming decade.

The difference between Disney and the other two being that Disney would be spending that money anyway, and already owns every major entertainment franchise there is to own (and the merchandise rights to it). For Disney an additional streaming service is just a way of further monetizing what they already have.