Even so, they're missing expectations — still selling millions of devices. If that's struggling, I'd love to struggle.

They are struggling with something, not themselves struggling (I shouldn't have said adjective earlier, that is used as a verb it's different). Either way, with the really bad journalism these days about tech companies, this specific pedantry is hardly notable.

I don't agree. Every instance of the tech press using their one weapon, language, to do what they've always done — lazily yet consistently spell the doom of so-and-so company — is always worth a mention. Ignoring one symptom of a cold doesn't make the cold go away.

When it's difficult to identify a cogent strategy, other than milking the cash cow, I think it is definitely a concern when the cash cow shows weakness.

Remember Microsoft's position pre Ballmer? That's Apple.

Tim may be one monkey dance away from being the next Steve Ballmer.