As someone who gets dragged on work outings I vastly prefer escape rooms to most other options. They are a good mix of interaction and activity, don't require me to put up with drink people, and can occasionally be fun.

The real challenge with the industry, unlike a lot of others, is the lack of replayability. This makes the industry rather unique and requires more operators to fill a given level of demand in a metro region than other similar options.

But god I hope the industry keeps growing or it'll be back to wine tasting or skeet shooting or all day resort retreats. Ugh.