I was actually impressed with Soy milk when I tried it. Going to give oat milk a try as well.

It does feel like a movement is happening - perhaps it's the time of year but there does seem to be more coverage of animal-free diets. I do wonder if they'll be a time in the future where eating meat becomes socially unacceptable?

Personally I've really cut down on my meat intake, and it's been easier than I thought. It's the final 20% that's the hardest though!

It's not in your imagination.

My SO works at a consumer packaging agency. They hosted a seminar on the rise of the vegan food industry a few months back. Moreover, here's another relevant graph:

https://trends.google.com/trends/explore?date=today%205-y&q=...

Is it comparable to almond milk or the other... milks? For lack of a better term. I'd be interested in trying it.

I think it tastes better, though that's subjective obviously. Works better in hot drinks (foams better and seems to be more heat-tolerant; almond milk seems to scorch pretty easily and end up tasting burnt). Plus it tastes vaguely sweet on its own, maybe because some of the starches naturally break down in production, whereas with almond and other plant milks you either end up with something cloying or something overly "healthy" tasting, depending which side of the sweetened/unsweetened dichotomy you end up on.

Nutrient wise, it's definitely lower in protein than dairy milk, but that's true of most plant milks, so it's no worse than almond there (though probably worse than soy, or than some of the newfangled ones made from legumes like Ripple, which is made of yellow split peas). Worth checking the label though if there are other macronutrients you care about.

I haven't tried other diary alternatives but recently tried Oatly and was pleasantly surprised. By itself it tastes remarkably similar to diary milk with oats in, minus the bits!

In a word, yes. Tastes vary, of course, but why not try?