It’s not really intelligence, so much as selection pressure in the direction of high margin. Evolution isn’t “intelligence” either, but still leads to interesting or highly honed solutions to problems.

It's certainly not selection pressure. Google's systems did not evolve because similar companies out-competed and reproduced more effeciently than dissimilar companies. The metaphor doesn't work at all.

Yeah, I actually pretty much agree, I was more responding to the point that nobody made a decision for it to be this way, and that is intelligence. I actually think that it was something that was intentially planned for purely margin reasons.