But it'd be interesting to see a LOT more small-claims court suits... a million paper cuts to bring some humility and service to the beast.

This won't happen, because Congress has done its best to try to limit action against corporations by trying to define everything under the sun as 'frivolous lawsuits that are clogging up our courts'.

True. The demand letter you write prior to filing a lawsuit will usually be enough, though. At some point someone runs the calculation between giving you what you want and fighting a lawsuit in small claims, and decides to give you things instead.

A Chromecast retails for ~$25. Even if the presiding judge decided to award 100x in 'punitive' damages, that's still $2500, which is far less than what it would cost Google to bother addressing the claim in court.