Well, some of us love programming, so I'm not surprised if we're in editors all day, others might be maintainers of open source / Linux projects. But there's a huge amount of users who use it like they would Mac or Windows, I am one of them, I also use both OS' I overall prefer Linux for some things since it puts me in the heart of the platform I would normally deploy production code to and it just feels right, something about being able to take apart any part of my OS feels awesome and hacker friendly, even if I never take it all apart, I know I can.

Same reason I keep Android around, now someone will say it's proprietary blah blah, but I can root my phone and install anything I want on it.

Since I've used Linux there was always a Linux gaming community for example, doubt they spend centuries on VIM or Emacs. Also remembering all the crazy Desktop Environment eye candy from the 2000's like the desktop cube, and the self-incinerating window when you'd close it. Linux just made you feel so damn cool at the fact you could have things that just did all these insanely awesome things!