I absolutely agree- every major cause tends to attract those who wish to capitalize off of it for their own gain, and all it does is provide fodder for those who are looking for reasons to detract from the movement.

According to the Fortune article (http://fortune.com/2019/01/09/the-ose-toy-ces2019/), they were notified around two months ago- why publish a response now? Seems more of a strategic PR play in the news cycle IMO