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Re:Complete guide to GDPR compliance by scaryclam on Tuesday January 08, 2019 @03:23PM (#18859288)
IIF they are processing personally identifying information.
Re:Complete guide to GDPR compliance by M2Ys4U on Wednesday January 09, 2019 @06:20AM (#18863912)
Personal data, not personally identifying information.

The former is a lot broader then the latter (and the latter is a US legal term and means precisely nothing in the EU).