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A comment on Meat-free 'Impossible Burger 2.0' tastes even closer to the real deal. Parent comment

Re:Meat-free 'Impossible Burger 2.0' tastes even closer to t... by cr0sh on Tuesday January 08, 2019 @02:13PM (#18858546)
That, or they saw the "Beyond Burger" being used in a similar manner.

Beyond seems to be moving into that space, and Impossible is giving them the moment. Whether (or if) Impossible can recapture that market segment remains to be seen.

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