A success in that it has transformed the public image of the worlds largest and effectively "only" internet ad platform into one of a benevolent tech company working on problems that will help the world.

Google for most of the last decade has had it 'easy' though. The natural expansion of its ad revenue has reduced the need for it to turn some 'evilness' dials to keep revenue and profit growing. With Apple its very straight forward, they sell things, and if you want their services you pay for them.