I remember looking at the pans and the fans this summer. There were more options above £100 than below. There was hardly anything basic and certainly not at a basic price.
When my vacuum cleaner died last year, I went to look for another one and they didn't have any except Dyson and its luxury competitors.
I don't think 'JL has more pans above £100 than below' is any more valid a complaint than 'Target has more pans below $100 than above'.
(I've been to a Target once, sorry if that's not accurate, but I'm sure you see what I mean and can substitute something that is!)
Going there a few times only to find nothing and have to buy on Amazon. Ain't going again.
IMO they're ignoring a big market segment and they are missing out on customers. Maybe it works out in the city and canary wharf but I doubt it would fare well in the less affluent countryside.
Side Note: I don't know why they haven't made their way stateside, they are one of my favorite department stores. Always clean, friendly staff, toilets are impeccable (though that might just be a British thing).