I'm wary of these type of claims by Apple. They seem carefully craft such claims to be factual in some twisted sense but not reflective of actual state of things. For example, at every announcement they have claimed that their customer satisfaction is 96%. This is very hard to believe despite of battery gate, headphone jack removal etc. Almost every release they say they broke record which is technically true but they don't mention that this was usual fanboy rush that quiets down within a week, sometime in just couple of days.