What is an insurance customer getting in exchange for making himself poorer? With respect to privacy, the price of peace of mind is all over the place at this point: the tech-ization is society is recent enough that even well-informed people have big differences of opinion on the likelihood and costs of privacy-related calamities.

If you estimate privacy risk as high, then you're naturally willing to make your life harder to avoid this risk, and you naturally come to regard those with lower risk estimates as reckless. Likewise, if you're in the other camp, privacy-preserving measures look like wastes of time and money.

It's hard to say at this point who's right. We haven't actually seen a lot of privacy-related disasters, the lack of which might seem to promote the low-risk camp, but the high-risk people would reply that the breaches that do occur will only become more damaging over time as we move online.

I'm not in the high-risk camp myself, but I do think that this camp has some valid points, since information is power, and power is ultimately a corrupting force. It should be easier to live a privacy-risk-mitigating lifestyle.