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Re:Facebook Knows How to Track You Using the Dust on Your Ca... by caf on Saturday January 05, 2019 @11:34PM (#18836602)
I think what makes a little more sense is to see this as part of a moat-digging exercise.

Building a large user graph from scratch is the major impediment to someone coming along and challenging Facebook. This kind of thing is trying to head off alternative ways to build that user graph.

Re:Facebook Knows How to Track You Using the Dust on Your Ca... by jpfed on Sunday January 06, 2019 @01:42AM (#18836960)
One scenario that may allow another player to dethrone Facebook is with a service that provides value without absolutely requiring network effects.