Re:Opera holds the web's most valuable secret
by anonymousDan on Monday November 08, 2010 @01:28PM
(#1883377)
Yes it does. Basically it says that opera intends to strip out ads from the pages it serves and replace them with new ads. Which new ads? Opera will simply auction the space to the highest bidder. Obviously this will only work for ads that go through its servers, but apparently it controls a large proportion of the mobile proxying/caching market.
Sounds nice in theory, not sure whether it will hold up in practice. Note they state explicitly they will NOT perform behavioural advertising.
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Re:Opera holds the web's most valuable secret
by axod on Monday November 08, 2010 @02:12PM
(#1883556)
That's what I read on first glance, but then thought "haha nah that's illegal, immoral, and only a complete idiot would go down that route".
I'll believe it when I see it (And then I'll block access for Opera mini users to my website).
Re:Opera holds the web's most valuable secret
by anonymousDan on Monday November 08, 2010 @06:20PM
(#1884480)
Out of interest, what's illegal about it?
Re:Opera holds the web's most valuable secret
by famrey on Saturday November 20, 2010 @05:59PM
(#1925625)
You are wrong.
Opera will NOT strip out ads from pages.
What Opera will do is to let the owner of the page choose to serve ads to mobile browsers through Opera's ad network.
So any ads from Opera on a site will be because the owner of the site requested them.