There certainly are high-end, well-made, good-looking, and bloody expensive frames out there (i.e. everything WP isn't) that aren't from one of Luxottica's brands. Off-hand I could think of at least Gold & Wood, ic! berlin, and Mykita.

WP's story seems to be sprinkling some SV magic dust over decidedly pedestrian frames, not going after the high-end.