Do note that 60k is household income, not individual salary. I don’t know most of those brands well personally, but I think it’s fair to say that most $60k families might have shopped there for splurge purchases but do not do so regularly or casually. What was the statistic from the other day, 40% if families can’t produce $400 without debt or selling things? To your point (and mine), the purchasing power of money varies by context, nominal figures vary in usefulness