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Re:Iberia claims it is part of a department store to avoid B... by elliekelly on Thursday January 03, 2019 @11:48AM (#18816523)
I suspect at least partially due to the sunk cost fallacy.
Re:Iberia claims it is part of a department store to avoid B... by WorldMaker on Thursday January 03, 2019 @12:02PM (#18816669)
Also, some variant of the Chicken game [0], I would suppose.

[0] https://en.wikipedia.org/wiki/Chicken_%28game%29