Why are you so sure? What are the numbers? It's possible you're in a middle income bracket within a rich region, but if you're shopping at Apple and Williams Sonoma on the regular, I'd guess that puts you in the top 20%. I guess we have to define middle class too...maybe the 25%-75% household income bracket?
"In the US, we have a rule: to describe a person as "lower class" is an insult; less obviously, to describe them as "upper class" is as well. To describe something as "lower class" or "upper class" is to denigrate it, and to attribute a "lower class" or "upper class" thing to some one is to denigrate them. It is the designation "middle class", alone, which is virtuous – a fact which explains in a nutshell why, famously, all Americans arrogate the term to themselves."