Excellent market segmentation though: this is useless for academics, who normally subscribe to these journals, so they will continue to pay through the nose but it could be very useful for the theoretically oriented computer programmer who likes to check up on what is new in his field, but who isn't likely to subscribe to these journals, unless you can get him hocked.

The fact that they sell other peoples work, paid for by government and other public founds, is just even more brilliant.