> As a fairly heavy iCloud user, I wouldn't say they "suck" at services. They're not as good as Google at it, to be sure, but most things work pretty well for me.

I would also add that Apple is actively working to close the gap. Look at last years hire of Giannandrea from Google.

https://www.nytimes.com/2018/04/03/business/apple-hires-goog...

According to recent tests, Siri has already improved a lot.