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A comment on Peddling the ‘Secrets’ to Getting Rich on Amazon. Parent comment
1. Find, maintaining, and keeping a high quality manufacturer in China is hard but doable.
2. Building a brand and audience is hard but doable.
3. Creating intellectual property and protecting it is hard but doable.
The folks I know who sell a lot on Amazon do all of these three things decently, and one (often more) extremely well.
From the sound of it, the folks in the article made a lame attempt at #1 and maybe a token attempt at #2 via Amazon ads.
This low level of effort simply will not cut it for most products.
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1. Find, maintaining, and keeping a high quality manufacturer in China is hard but doable.
2. Building a brand and audience is hard but doable.
3. Creating intellectual property and protecting it is hard but doable.
The folks I know who sell a lot on Amazon do all of these three things decently, and one (often more) extremely well.
From the sound of it, the folks in the article made a lame attempt at #1 and maybe a token attempt at #2 via Amazon ads.
This low level of effort simply will not cut it for most products.