I just opened the App Store. In the first list, “Great Apps for iPhone XR,” I’d estimate 1/3 of the apps listed were built by small, bootstrapped teams. Another third are larger companies (1Password), and the last third are pretty mainstream brands (Snapchat, Mint). Even if you draw the line for small apps below the size of 1Password, 1/3 seems like an amazingly fair share of retail space.

I’m sure many great apps went nowhere. That’s the nature of entrepreneurship. I’d say Apple’s promotion significantly improves the survival odds for small teams doing great work.

Go look through the store right now. The majority of the apps on the Today section will be small developers.

If your app doesn't meet a certain level of quality then Apple will not feature you. But if you do then it is almost certain that at some point they will. I suspect your app falls in the former category.

There is no need to attack. Let's be nice. You don't have any idea what the app is.

One of the things I find strange is that the features last so long. They appear to be...weekly? If so, that means about 50 apps PER YEAR in a slot, out of possibly millions?

That just seems silly. They should at least be rotating through a list of a few hundred apps per day.

Also, as a consequence I am quickly bored by browsing the store. Top-10 lists virtually never change. Featured lists seem like the same 3 apps forever. And a “See All” link that shows nothing more than the same 3 apps from the front page is just insulting. Apple needs much, much, much more in their featuring.

Despite the number of apps in the store, I am not convinced there are enough worth featuring for them to rotate through "a few hundred per day".