https://www.greencarreports.com/news/1115487_xl-hybrids-adds...
And which will be made by Toyota in volume:
https://www.equipmentworld.com/toyota-to-offer-electric-powe...
Moreover, even if you were right, that Tesla's real innovation is marketing electric vehicles to non-Prius audiences, there's no particular reason to think he had to spend $15 billion of other people's money building (and rebuilding) factories to conduct some marketing experiments. It would have been much easier to go the add-on/rebuild route, which has been going on in the auto world for decades. Or he could have just done a design/marketing partnership with some carmaker. It would have cost far less and achieved just as much.
The reason he didn't is his enormous vanity. I think it would have been much better to spend $1-5 billion on an approach like that so we could spend another $10-14 billion on other long-term, longshot projects.
I'm not particularly anti-Musk. I'd like somebody to succeed in the some of the fields he's hyping. I'm just not convinced he's doing it, and I'm concerned his taste for self-aggrandizement will be the cause of landmark failures in some areas where I think we need progress.
I think we’re mostly in agreement regarding Musk himself, I’m no expert on the guy, mostly just casual reading when he makes the news. His showboating has definitely seemed kind of unnecessary, though if I’m being my most charitable, I would say he may be showboating in an effort to inspire people to think and act on these large problems we face. And if I’m at my most uncharitable I might say it’s all an ego stroke. I honestly have no idea where his thinking really is on that spectrum.
Regarding large risky projects, the three that come to mind from Musk are SpaceX, Tesla, and the hyperloop thing. I personally believe all three of these are absolutely worth the risk and that all three are in the general direction of major changes humanity needs to turn.
Making a sexy, luxury, sporty electric car ubiquitous will, in my opinion, be a major step forward. Think of how many suburban folks we could never convince to buy a Prius, solely because its not as sexy as the neighbor’s car, or the masses of hillbillies who don’t need but surely love their massive trucks. Many of those people sneer at a Prius driver much the same way a racist sneers at a brown immigrant. My initial instincts would be to see this sneering and say “Fuck em, they’re just stuck in their ways, they’ll come around when electric is their only option” but I suspect Musk’s approach of building a sexy, fast, and luxurious car will do more to onboard the hillbillies and vanity-prone-keep-up-with-the-Jones-suburbanites than a Prius ever will. Also his public twitter antics with Australia’s power grid was an interesting study on how to snatch the world’s attention and bring awareness to the technology.
SpaceX seems rather important as a concept, to me anyway. But I can definitely understand why some people wouldn’t mark it as a priority.
The hyperloop project is a direction I’d love to see humanity look towards. Not necessarily the specific idea of a hyperloop, but ffs, lets at least start exploring ideas for new modes of mid-distance transportation.
Like I said, I’m no expert on the guy, but I do appreciate a risk taker who takes the risk-taking-urge and channels the energy towards thinking big and attacking some our collective problems.
All of that said, I can definitely understand why he rubs some people the wrong way.