That's indirect?!? It's basically a strait up $5 million a year investment in open source.
Producing open source stuff is cool 'n all, but it doesn't really matter as much as being open vs closed in terms of what you can do with your own data.
Personally, I don't particularly care if a company decides to be totally closed source and not participate in open source contributions, as long as they don't start putting up walled gardens and trying to lock in user data.
Google makes money from their page ranking algorithm and their ad-placing algorithms, which they use to sell your attention to advertisers. You'll never see them open those up.
Facebook makes money from your personal data and connections, which they directly sell to advertisers and other partners. You'll never see them open that up.