The fact that there is a mass(ive) market for fast food is proof alone that people like it (enough to eat it and spend their money on it). I’m with any of the posters above who like fancy burgers as well as fast-food burgers.

Where McD’s really shines, though, is their breakfast offerings. And with that said, I think I will head there now for a quick breakfast (I live ~5 blocks from McDs).