I expect price-wise they're much closer to the competition there, but given they're still getting launches they can't be completely uncompetitive.

That said, remember they could potentially be using a rocket that's flown twice before (and AFAIK three launches is the most they've done so far), and as such may view the rocket as largely expendable anyway (they lose the ability to use it for re-entry experiments and to pull it down after the launch, but nothing else).